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Prevention Pays - Czech Health Insurance
Everyone hates being sick, yet we don’t do anything to prevent it. People tend to ignore ads that don’t offer discounts, so we decided to communicate the message in the most bold way.
Based on the style & concept of systemshop.cz, we created a variety of coupons communicating what the Czech health insurance offers to the people.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Všeobecná Zdravotní Pojišťovna |
| Brand: | Všeobecná Zdravotní Pojišťovna |
| Creative Director | Jindřich Jinoch |
| Art Director | Yasmin Ibrahim |
| Group Account Director | Peter Hermann |
🏆 Bronze Effie Award:
Sociální, ekologický, zdravotní a kulturní marketing
a
Ahead of Time
The relationship between NGP and Vodafone may not have started idyllically, but in a joint meeting we discovered that both brands are solving the same problem. Its relevance to the young.
And that's why a joint campaign was created to show young people that art can help them find answers to what's happening around them right now. In fact, the topics of sexual identity, mental health or feminism were reflected by artists long before the rest of society reached them.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Vodafone Czech Republic |
| Brand: | Vodafone |
| Production: | Procoma |
| Creative Director | Vladimír Zikmund |
| Art Director | Yasmin Ibrahim |
| Group Account Director | Lucie Srbková |
| Senior Social Media Consultant | Monika Šindelářová |
| Director | Novák+Nguyen |
| Director of Photography | Sláva Pecháček |
| Executive Producer | Alžběta Šerclová |
| Producer | Albert Franc |
🏆 Bronze Impact Award
Heureka, Choose Wonderfully
Life is filled with choices, and we often get lost in the process. Our story follows Anna, a young woman entering a new era of her life. She takes the leap to leave her small town and move to the big city, she soon realizes being independent comes with its challenges, however, Heureka makes it a little bit easier by helping her find the best choices for her new life.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Heureka Group |
| Brand: | Heureka Group |
| Production: | Procoma & Ad Kolektiv |
| Executive Creative Director | Martin Svetlík |
| Art Director | Yasmin Ibrahim |
| Copywriter | Daniel Knepr |
| Director | Petr Dvořak |
Malak
This project is my bachelor project for my Graphic Design Major
The story follows Malak, Malak is every girl going through puberty, the journey is rocky and comes with rapid and overwhelming changes. However, the journey in Malak's imagination will help us understand it in a fun, informative way. Let's join Malak on her puberty journey to understand the process!
| University | Prague City University |
|---|---|
| Program Leader: | Sean McAlorum |
| Project Advisor: | Ondrej Fucik |
| Design, illustrations & Writing: | Yasmin Ibrahim |
| Major: | BA (Hons) Graphic Design |
ARC8
Working as the marketing designer for Arc8 (Gamee) has given me the opportunity to work with an a great product (G-Bots) in a great sector (mobile games). It gave me the space to dabble in 3D (Blender) and exploring my illustrations more.
Disclaimer: the G-Bots and the games characters are designed by the games team at Gamee.