HI THERE
& I’M AN ART DIRECTOR.
I make things aesthetically pleasing & I get paid for it. I also come up with cool ideas (sometimes).
Mumdoo
Daddy has fed his baby. A round of applause, please. 👏
Grandpa took his granddaughter to the movies. Another standing ovation.
Mom ? With that care is taken for granted.
In the campaign for @mumdoo.cz we really strengthened this two meter. With exaggerated applause for everyday situations, we ask a simple question: Why is shared child care not a norm, but an attraction?
Sharing it can give moms space for their own professional life.
Moms you want this too. But they won't do it themselves.
| Agency: | Saatchi Prague | |
|---|---|---|
| Client: | Mumdoo | |
| Creative Director: | Klará Palmer Jakub Havlík | |
| Motion: | Martin Masik | |
| Copy writer | Marketa Kolodzejova | |
| Senior Art Director | Yasmin Ibrahim | |