HI THERE
& I’M AN ART DIRECTOR.
I make things aesthetically pleasing & I get paid for it. I also come up with cool ideas (sometimes).
VZP
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Prevention Pays - Czech Health Insurance
Everyone hates being sick, yet we don’t do anything to prevent it. People tend to ignore ads that don’t offer discounts, so we decided to communicate the message in the most bold way.
Based on the style & concept of systemshop.cz, we created a variety of coupons communicating what the Czech health insurance offers to the people.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Všeobecná Zdravotní Pojišťovna |
| Brand: | Všeobecná Zdravotní Pojišťovna |
| Creative Director | Jindřich Jinoch |
| Art Director | Yasmin Ibrahim |
| Group Account Director | Peter Hermann |
🏆 Bronze Effie
Award:
Sociální, ekologický, zdravotní a
kulturní marketing