YASBRAINED ©HI THERE MY NAME IS YASMIN & I’M AN ART DIRECTOR. I make things aesthetically pleasing & I get paid for it. I also come up with cool ideas (sometimes).
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Prevention Pays - Czech Health Insurance

Everyone hates being sick, yet we don’t do anything to prevent it. People tend to ignore ads that don’t offer discounts, so we decided to communicate the message in the most bold way. 

Based on the style & concept of systemshop.cz, we created a variety of coupons communicating what the Czech health insurance offers to the people.

Agency:McCann Prague
Advertiser:Všeobecná Zdravotní Pojišťovna
Brand:Všeobecná Zdravotní Pojišťovna
Creative DirectorJindřich Jinoch
Art DirectorYasmin Ibrahim
Group Account DirectorPeter Hermann



🏆 Bronze Effie Award:
Sociální, ekologický, zdravotní a kulturní marketing