YASBRAINED ©HI THERE MY NAME IS YASMIN & I’M AN ART DIRECTOR. I make things aesthetically pleasing & I get paid for it. I also come up with cool ideas (sometimes).
Brained (v.): To be hit really hard in the head.Circa 2018 - 2024Network:
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Ahead of Time

The relationship between NGP and Vodafone may not have started idyllically, but in a joint meeting we discovered that both brands are solving the same problem. Its relevance to the young.

And that's why a joint campaign was created to show young people that art can help them find answers to what's happening around them right now. In fact, the topics of sexual identity, mental health or feminism were reflected by artists long before the rest of society reached them.

Agency:McCann Prague
Advertiser:Vodafone Czech Republic
Brand:Vodafone
Production:Procoma
Creative DirectorVladimír Zikmund
Art DirectorYasmin Ibrahim
Group Account DirectorLucie Srbková
Senior Social Media ConsultantMonika Šindelářová
DirectorNovák+Nguyen
Director of PhotographySláva Pecháček
Executive ProducerAlžběta Šerclová
ProducerAlbert Franc


🏆 Bronze Impact Award