YASBRAINED^©

HI THERE MY NAME IS YASMIN & I’M AN ART DIRECTOR.

I make things aesthetically pleasing & I get paid for it. I also come up with cool ideas (sometimes).

Circa: 2016 - Present

Network:

L’Oréal: There is No Beauty Without Science

The majority of L'Oréal Paris patents originate from female scientists. This revealed a unique blend of scientific rigor and deep, human empathy, which became the cornerstone of our approach. The "There's no beauty without science" platform brings this powerful insight to life. We put real L'Oréal Paris female scientists and their own personal experience front and center and introduced the "lab label" visual, making the invisible science visible.

By showcasing the blend of scientific excellence and genuine empathy, we aimed to build lasting trust and redefine what true beauty means for consumers and scientists alike.

Agency:	VCCP Prague
Brand:	L’Oréal Paris
Production:	Procoma
Creative Director	Lluis Rotger
Art Directors	Vy Le Lan Yasmin Ibrahim